The Cannes Lions Festival is so imbued with success that failure seems an illogical topic. All along the Croisette, delegates ask each other how many campaigns they have listed and how many converted. Chief Creative Officers (the most appropriate CWOs to attend the festival) make trophy tallies as a kind of Lion leaderboard. And the festival itself centres around the world’s largest advertising award show in which the best of the best, the cream of the crop, the top of the pops, are given metal lions. The winning work is scrutinized and shared by thousands around the world, to glean insights, be inspired, and hopefully beat next year.
However, across many of the 2014 festival seminars on several stages, speakers seemed intent on building an industry-wide culture in which failure is good. Perhaps because failure is one of the few things we all have in common.
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